PhotoBook Magazine
The Magazine
PhotoBook, an online magazine based in New York City, curates original, creative works that reflect the social conscience sweeping the fashion industry. It focuses on leading talent in top shows, movies, and Broadway, but also has its “on the CUSP” or on PhotoBook’s RADAR. Stories in the magazine celebrate racial and other types of diversity in the coverage of ethical and sustainable brands. Features stories and talent highlight the LBGTQ community, gender fluid style and fashion, female and black-owned brands, and minority talent coverage. PhotoBook is at the forefront of fashion and art showcasing up-to-date trends, high level designers, and red-carpet events.
The Who behind the Magazine
PhotoBook was founded by Alison Hernon, its
Editor-In-Chief. She developed and honed her vision for the magazine over a decade while working at different magazines, notably InStyle, Vanity Fair, and Interview. She believes that compelling and innovative editorial content delivered by a supportive, talented team in a nurturing work environment is the hallmark of a magazine destined to fill a void, for years to come, through its coverage of emerging talent in art, film, fashion, beauty, and music.
Mike Ruiz, Creative Director, brings 55 years of life and 27 years of career experience to PhotoBook. His passion extends beyond photography into the world of LGBTQ and animal welfare advocacy. His extensive world travel also gives him a global perspective and social conscience, two essential qualities for the continued growth of the magazine.
What the Magazine Is
Alison has a strong work ethic, a commitment to excellence, and an intense desire to impact the world in positive ways that go beyond visual aesthetics. PhotoBook gives them the platform to make a difference. They started the magazine as a way of delivering a message of inclusion, environmental responsibility, and ethical treatment of animals and people alike, all done through photographic storytelling. PhotoBook doesn’t use real Fur, Feathers, or Exotic Skins.