PB Approved: 15 Black Owned Beauty Brands That You Can Support In These Dire Times
As protests continue to range across the nation, you may be wondering how many different ways you can get involved with the Black Lives Matter movement. Of course, the answer to that question is vast, but it seems that taking action may be as simple as doing something you already do each day: shopping.
Solid representation of darker skin tones in beauty brands is often hard to come by. Many brands call it at two to three darker shades in a mix of countless lighter shades, which has oftentimes caused uproars within the beauty community. This is why, in a time where brands are beginning to focus more on diversity, it feels correct to support the brands made by people directly affected by racism in the beauty industry.
Here are 15 black-owned beauty brands that you can support in these dire times or anytime.
1. Uoma Beauty, founded by Sharon Chuter, rewrites the rules of diversity within the beauty industry through inclusive products.
2. Hue Noir is a cosmetics line made by women of color for women of color.
3. Founded by Morgan Fitzpatrick, MTF Cosmetics strives to bring inclusivity to the beauty industry for women and men.
4. The Lip Bar was built on the value that beauty products shouldn’t be unhealthy for you. Starting in her kitchen, Melissa Butler began to make vegan lipsticks for those who want to shop with a brand that cares about them.
5. Beauty Bakerie was founded in 2011 by Cashmere Nicole with the intention of bringing sweetness to the lives of others through makeup.
6. Coloured Raine’s mission is to unite people together through diversity.
7. Range Beauty was built on the notion that there needs to be more diversity within the beauty industry.
8. Pat McGrath is considered one of the most influential makeup artists. This brand is changing the face of makeup through inclusivity.
9. Nagi Cosmetics is a beauty brand built on the idea that diversity needs to be promoted.
10. Gold Label Cosmetics is a makeup brand aiming to bring a feeling of inclusivity into the lives.
11. The Honey Pot is a makeup brand aiming to bring a feeling of inclusivity into the lives of its users.
12. Skin Buttr is a skin-care line made with all-natural ingredients.
13. Golde is a Brooklyn-based brand intended to turn skin care into something fun and all natural.
14. Base Butter makes skin-care products designed to nourish your skin back to life.
15. Plant Apothecary is a self-care line made eco friendly to benefit the earth and your skin.
Article by Riley Jordan, Contributor, PhotoBook Magazine.
