Beauty Ad Campaigns Summer/Fall
Check out these Beauty campaigns coming out now or soon.
Amika Beauty x Valorant
Amika, a popular hair care line, is partnering with Twitch to host a Bestie Battle Valorant tournament. The tournament was anticipated to be the largest women and nonbinary Valorant tournament of the summer. The tournament aimed to celebrate diversity and support women and nonbinary creators in the gaming world. Amika’s branding will be present throughout the tournament and will also have a prominent presence on the homepage of Twitch.
Cerave Cleanser Playground
Cerave created a pop up playground in New York City where it invited local influencers to go through the exhibit and ultimately take a skincare quiz to find out what cleaner they should be using on their skin. Influencers then shared their experience at the pop up using the hashtag #ceravepartner.
Bold is Beautiful Benefit Cosmetics
Bold is Beautiful is Benefit’s program that donates 5 dollars from every brow wax to the local charity of the month. Through this program they hope to empower business women as well as organizations such as Planned Parenthood. They also offer the opportunity to donate a larger sum even if the individual is not getting a brow wax.
Escape into Beauty Summer Fridays
Summer Friday’s ‘Escape into Beauty’ collection highlights summer vibes and includes their best selling and award winning beauty and skincare products that are vegan and cruelty-free, offered in recyclable packaging to bring beauty, efficacy, and simplicity to your daily routine.
Charlotte Tilbury and Disney Campaign
Charlotte Tilbury and Disney are collaborating to celebrate the entertainment company’s 100th anniversary. Charlotte Tilbury is releasing limited “Disney” editions of her best selling products, such as Beauty Light Wands and Magic Cream that are also going to be featured at a pop-up at London’s Selfridges department store. Disney also produced a short film starring Tilbury as an animated character.
Pat McGrath Debut at Ulta Beauty
Pat McGrath just debuted her extremely successful makeup line at Luxury at Ulta Beauty assortment which will include all of the brand’s bestsellers at select doors. The full assortment will debut online in September.
K18 Partnership with Sophia Richie
Biotech haircare brand K18 debuted their first national television commercial and celebrity campaign starring their newest ambassador and new “clean” it girl, Sofia Richie Grainge. This campaign highlights the relationship her stylist has built with the brand, and the trust Richie Grainge puts in her stylist while using that product.
Alice in Wonderland x Wet n Wild
At the beginning of the summer, Wet n Wild collaborated with Disney to produce an Alice in Wonderland collection. This collection has been heavily featured on their website as well and in PR boxes, with different characters and Alice in Wonderland inspired designs enhancing the makeup products in this collection.
Article by Mariana Apostolatos, Contributor, PhotoBook Magazine
Research by Nora Slovak, Contributor, PhotoBook Magazine
Tearsheets by Alexa Dyer, Graphic Designer, PhotoBook Magazine
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