Buenos Aires Fashion Week (BAFW): Fall 2024
The Autumn/Winter 2024 ready-to-wear season began on Feb. 29, full of creative suggestions included on each catwalk, performative shows, and varied experiences across the city of Buenos Aires. It wrapped up on March 8, leading to a curatorial work's development. The most prominent brands and prestigious designers were showcased with creative concepts and ideas.
Initiating Buenos Aires Fashion Week (BAFW) was KOSIUKO, showing a presentation given to the fashion public with the motto of “No rules. Our rules.” They experimented with textures, materials, and processes, as demonstrated on the runway, pushing their style to the limit. Using yellow as the protagonist, the brand made a combination of superposition of layers, rhinestones on denim and on puffer jackets. Under the claim of the brand’s campaign, all caps elevated the total look of an iconic street style, and reinvented jeans repeated the motto “No Rules, Our Rules.”
"Aplauso, Medalla y Beso,” (applause, medal and kiss) was the name of the collection at the opening event of day two of BAFW with the Belgium Argentine brand Sadaels. Behind the creative mind of designer Juan Hernandez Daels, a distinctive runway had a big impression on the audience by fusing cultural influences. Models performed a walk on the water, presenting a proposal of transparent garments, naked backs and synthetic furs.
The collection of “Genesis” made by Prüne, the brand of leather goods made in their own factory was the chosen location protagonist of their runway collection. The models wore leather clothes in a variety of colors, with puffer coats in moss green, electric blue, red, black, and white. Although warm tones like ocher and brown were in style for the season, metallic silver and gold stole the show since they will look amazing in the fall and winter months.
Catalina Chavanne, the designer behind Blue Sheep, presented a collection with the name“TRANSEUTE,” inspired by the materials used by its mark with exceptionally voluminous puffer coats, avant-garde molded signature sweaters. With a concept notable for its forms and of orange, the brand specializing in wool fabrics and natural fibers captivated the audience.
Heidi Clair's "Rebel Muse," which mixed casual and high fashion, showcased originality and finesse on each runway. The collection had a strong presence of shine and transparency, in addition to jeans and shirts with its signature haute couture garments. The metallic nighttime ensembles were standouts, blending casual wear with high fashion. The diversity of shapes and fits is a central pillar of this collection, which embraces a variety of silhouettes and personal preferences.
The "Barro" collection from Bolivia concluded with a sensation that extended far beyond the visual. The essence of Bolivia's natural environment is captured in "Barro," which was inspired by the rich palette of colors and textures that characterize Bolivia, from the vibrant red of sunsets to the exuberance of the forests. The collection portrays the strong connection between people and the natural landscapes of the highland area through garments that recall earthly elements such as water and earth, which combine to form mud.
Inspired by nightmares and night terrors, Agoshida exhibited her "Apparitions" series, which explored the contrast of light and shadow with black and white tones with hints of light blue, blue, red and orange. Dreamlike characters were portrayed using pleats, organza, and prints, resulting in a sensory journey into the world of dreams.
Biensur, a company that has its own textile factory and uses innovation and experimentation as its creative engine, offers an experience that goes beyond fashion. The brand established strong trends and sculptural knitwear in white, black, light blue, and red accents by fusing the modern with the traditional and the classic with the disruptive. Biensur is an integrated project, inviting to embrace design, art, and beauty in all its forms.
Presented for the Fall/Winter 2024 collection, "Dichotomy,“ the name of the collection appears in a striking green showcase. It proposes an exploration of duality in dichotomy, merging Salta roots with a modern approach characterized by geometrical forms, noble genres and a warm color palette. The resulting combination not only shows the complexity of the Argentine textile culture but also creates a dialogue between the past and the present.
Demiracolo's Fall/Winter 2024 collection, titled “Le Farfalle,” is an Argentine brand with an Italian trademark. The garments have a variety of colors and vintage inspiration and are known for exploring new textures, patterns and silhouettes. The presentation was named after the Venice Carnival. Guests wore Venetian masks to observe the pieces that follow geometric patterns with the color standing out in shawls, dresses, and pants in a gesture of prints.
“Love Never Dies,” the name of this collection, is distinguished by the main colors, black and white, as well as the classic denim garments that define Lovely Denim. The brand demonstrated an outstanding mixture of day and night looks, showcasing modern tailoring with clothes such as shorts, shirts, jackets and even a tie, a standout element of the season.
The brand impressed everyone with a colorful, humorous and exciting proposition. Revolver stunned the public with a presentation at the El Español restaurant in Buenos Aires. The brand presented its new collection, “BARRO,” in a relaxed and energetic atmosphere. The runway protagonists, who were not models, radiated fun and spontaneity as they walked among the guests.
The e-commerce platform made its debut at this event with a fashion show, which included the newest from four prominent brands: 47 Street, Wanama, Cher Mix and Desiderata. For Mercado Libre, its participation in BAFW symbolized a clear commitment to the future of online fashion, where Argentines increasingly prefer to purchase from the convenience of their own devices, demonstrating their dedication to fashion and emerging trends.
This emblematic Argentine brand celebrated its 25-year anniversary at BAFW 2024. The brand captivated everyone with its color pallet of black, blue, green and gray. The collection, which included an explosion of colors, floral embroidery and geometric shapes, was remarkable for its diversity and uniqueness. Rapsodia has once again made an unforgettable impression on the fashion world, asserting its own DNA and avant-garde attitude that transcends cycles.
JT opened the doors so that the public could see the focus on outerwear, more specifically coats and its many concepts as well. The most notable are the long jackets and bombers in various textile combinations and different proportions. The palette contains colors like mustard, burgundy and bottle green, in addition to military green, browns, blues, grays and ecrus.
'The Revelation' Fall/Winter 2024 collection is distinguished by its exquisite styling and immersive music. Gusman offered his proposal under the “drop” concept, based on timeless were put together with and ballerinas in a largely chromatic palette. The models related to the fashion image and sartorial notions. the new edition of PUMA Palermo sneakers look is for white, black, nude, green and silver, such as the long spandex and lurex dress with the looks Morley slit.
This collection, "Attraction," combines passion and attraction into an unmatched experience. It was exclusively presented by the brand and exhibited on the runway with lace, fabric and mesh reinterpreting femininity, while retaining a luxurious and sensual DNA. Among the high winter garments, Italian and national wool coats, puffers with a nylon component, and high-quality textiles stood out. In terms of leather, which is characteristic of Geneva, the brand incorporated cowhide, Nappalan, and garments made from Italian sheep, producing a unique proposition in the Argentine market.
Article by Hanna Flores, Contributor, PhotoBook Magazine
Tearsheets by Nicolas Harris, Graphic Design Intern, PhotoBook Magazine
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