Collector’s Figurine - Courtesy of Fendi

Fendi is now dipping its toes in a new type of design, moving toward playful aesthetics with Pokemon. The newest collaboration with Fendi was recently announced, revealing a multi-layered collection. Fendi teamed up with FRGMT’s Hiroshi Fujiwara and Pokemon, for two separate collections: the Pokemon x FRGMT x Fendi and FRGMT x Fendi. To celebrate the upcoming “Year of the Dragon,” many of the pieces are inspired by it, with its own unique twist in collaboration with Pokemon. Both of the collections are also a part of the “Friends of Fendi” project, making this yet another exciting collaboration for the luxury brand. From bags to clothing to accessories, you can shop the collection soon.

The surprise collaboration between the iconic brands came about this December (2023) and brought a bit of liveliness to the end of the year. With a luxury brand like Fendi and a designer like Hiroshi Fujiwara, a “godfather of streetwear,” there’s no wrong way to create a collection. The capsule collections jolted consumers forward, ready to shop for the newest collection only a few days into 2024. Fendi’s artistic director of womenswear, Kim Jones, spoke about her wanting to work with FRGMT. She stated her admiration for Hiroshi Fujiwara by saying, “He’s one of my idols and I love him.” In return Fujiwara discussed his opinion on the collaboration, “When Kim asks me to work on a project together, I have no reason to say no … It was a true honor to work with the house of Fendi …”, echoing the same feelings as Kim. This collaboration also adds to the list for “Friends of Fendi,” created by Kim Jones and Silvia Venturini. Their most recent collaboration is with Italian Designer, Stefano Pilati and his more structured design, and moving towards playful designs. This collaboration between the designs, with an iconic company like Pokemon, brings a vibrancy to the collection.

As for the details of the collections, we have the majority of the information just in time for the release. Since the Year of the Dragon is fast approaching the Pokemon character, Dragonite, is taking center stage in the Fendi x Pokemon collection. Dragonite will be featured on Fendi bags, along with additional characters, Dragonair and Dratini. The three characters will be printed on a variety of bags in different styles, creating a fresh new take on the monogrammed Fendi bags. There will also be some wallets, hoodies, shirts, and accessories with Pokémon characters on them. As for the FRGMT x Fendi collection, the bags will be sold with the large FRGMT logo printed onto it as well as shirts added into the mix. For both collections, there will be a range from totes and baguettes to crossbody bags, ranging in colors of brown, yellow, and tobacco hues. Lastly, an exciting new venture for Fendi will be included. Along with the physical collection, Pokemon GO players will be able to digitally download pieces for their avatars.

Both of the collaborations with Fendi are creating buzz with fashion fans and Pokemon fans alike. The combination of these two ideas, and iconic brands, allows luxury and streetwear to be brought together in a vibrant, creative, and playful way. Even though we do not know the prices of the products yet, we can anticipate being told soon. As for now we will just have to wait to get our hands on the products, but we can stay eager through photos and details. The awaited collections will be available in select Fendi Stores and online (worldwide) on January 4, 2024, so prepare your wallets to snag a new Fendi bag.

See Fendi: https://www.fendi.com/us-en/ and see view some products From the collection: