How Do We Unravel The Never Ending Influx of Fashion Imagery?

Photo By Rankin: https://www.instagram.com/m__a__p/

Photo By Petros Studio: https://www.instagram.com/petrosstudio/

Courtesy of Acne Studios: https://www.instagram.com/acnestudios

How do we unravel the never ending influx of fashion imagery? It seems that everywhere, everyone is the next photographer, stylist, or creative director. The ever increasing expanse of media that we can already acknowledge has, within the fashion and media industry, subsequently sparked escalated competition in fashion media production. We can see in recent years an ambition to gain recognition as a niche, creative genius in regards to aspects of styling and production in an attempt to stand out. It has led to the question of there being space for everyone, as well as the search for what it takes to be unique. The point in question is that fashion media is now ubiquitous, and therefore leaves barely any room for the recognition of emerging artists.

Photo By Sharna Osborne: https://www.instagram.com/sharnaosborne/

Business of Fashion suggests; ‘Craft a considered, authentic personal narrative to standout’, however how can artists stand out among the thousands of campaigns, editorials and projects produced and promoted everyday? Authenticity and originality has appeared to be an impossibility in recent years. We can see an emergence of attempted subversion and newness in campaigns, from luxury fashion houses to up and coming artists. We can still hope that there is enough creative space for everyone, and that the contingency of this influx will result in an environment that does not prioritise competition but instead collaboration, allowing recognition for emerging artists and the potential for collective imagination.

Courtesy of Paloma Wool: https://www.instagram.com/palomawool/

By Carlos Nazario: https://www.instagram.com/mr_carlos_nazario/

Article by Alana Courtney-Gleeson, Contributor, PhotoBook Magazine
Tearsheets by Chenglin Qu, Graphic Design Intern, PhotoBook Magazine

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ArtAlison HernonDecember 16, 2023#fashion, #photographer, #fashion stylist, #creative director, #media, #fashion media, #emerging artists, #authentic, #originality