Six Brazilian Fashion Creators You Should Follow

Brazil is a hub for the creator market, after all, three of four internet users in the country follow at least one digital personality. Among the diverse influence niches, fashion and lifestyle reign supreme, capturing the imagination of millions. Brazilian fashion influencers enjoy notable recognition from both international and national brands. The market thrives on its potent blend of creativity and cultural diversity. Influencers and creators play significant roles and need to be aware of the power of their reach in the community.

Just like in the rest of the world, the sector and its agents had and still have the need to adapt to changes that came over time, refining and delighting their audiences according to their type of content, message and, of course, style. Check out six Brazilian fashion influencers that you need to know.

First, Camila Coelho in Paris wearing her namesake brand (Instagram: @camilacoelho) is on the list of avant-garde influencers in Brazil. With a career that began more than a decade ago, the influencer lives in Miami and is constantly traveling the world while making appearances at the world's biggest maisons’ events and promoting her makeup and clothing brands.

Second, Malu Borge’s post sharing her Dolce & Gabbana outfit for a TikTok event in Brazil
(Instagram: @maluborgesm). It wasn't long ago that Rio de Janeiro exploded with #GRWM videos on TikTok and today, it's a national success. Her eccentric, luxurious and personality-filled style allowed her to explore fewer mainstream pieces from luxury brands, opening doors to a series of possibilities and partnership opportunities. Recently, she was one of the covers of Elle's digital magazine in Brazil.

Third, post of a recent trip to Budapest (Instagram: @leleburnier). Alexandra stood out because of her unique style that mixes elegance and creativity. She manages to transform super serious looks into more fun, colorful proposals that make more sense for her and her young audience. With GRWM videos that started in her closet, she now partners with national and international brands, always encouraging you to put together looks that are fun for you without worrying about what others will say.

Dudu Bertholini ready for another episode of Drag Race Brazil - Instagram: @dudubertholini)

Fourth, Dudu Bertholini is ready for another episode of Drag Race Brazil (Instagram: @dudubertholini). He is a leading fashion professional, a designer, actor, communicator, content producer and more. His greatest emphasis is on using fashion to free himself, making it his ally in expressing his personality. Bertholini was born in the city of São Paulo, but spent his adolescence in Limeira, in the interior of São Paulo. He returned to the capital to study fashion and that's how it all started. Currently, he is one of the judges on the edition of Drag Race in Brazil.

Fifth, Zaya in Paris for fashion week (Instagram: @thezaya_). Zaya's work is breathtaking; she is the first fully Indigenous model born and raised in the Amazon. She travels the world showing her work and promoting awareness regarding indigenous causes and culture. She recently won the Fashion Influencer category at the Latin America Fashion Awards.

Post sharing her presence at the Latin American Fashion Awards — @camilacoutinho

Sixth, Post sharing her presence at the Latin American Fashion Awards. Camila is a content creator, entrepreneur, and communicator from northeastern Brazil. Considered the first fashion blogger in the country, Camila Coutinho’s website, "Garotas Estúpidas," was voted the fourth most influential fashion blog in the world in 2013. She is also the founder of the hair care brand GE Beauty and is always giving talks and sharing her inspiring journey.

Brazil's influence market is a treasure trove of creativity and diversity, where the list of fashion influencers seems endless. From distinctive styles and niche expertise to their unique relationships with brands and innovative community strategies, each influencer brings something special to the table. What makes this landscape truly fascinating is the individuality of their voices, each one resonating with authenticity and flair. With an ever-expanding array of influencers, there's always something new to discover in this dynamic environment. So, whether you're passionate about fashion, beauty, lifestyle, or beyond, don't miss the chance to follow these names.

Article by Júlia Vilaça, Contributor, PhotoBook Magazine
Tearsheets by Chenglin Qu, Graphic Design Intern, PhotoBook Magazine

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TravelAlison HernonNovember 18, 2023#Brazil, #influencers, #fashion, #brands, #content creator, #cultural diversity, #avant-garde, #dolcegabbana, #TikTok, #style, #Drag Race Brazil