Sofia Richie Grainge and Matilda Djerf Team Up for the Ultimate “Coquette” Holiday Collection

During the holiday season, most shoppers look for the perfect set of pajamas to wear while cozying up by the fireplace or the softest loungewear to stay in while baking gingerbread cookies. We all look for the warmest and most comforting clothes during the coldest season of the year, and Djerf Avenue might have dropped the cutest sets yet. Djerf Avenue teamed up with celebrity and model, Sofia Richie Grainge for a women’s holiday collection. This collaboration is a match made in heaven, where Sofia Richie shares a similar style with the brand. Sofia Richie Grainge, being an icon for chic and feminine clothing, matched Djerf Avenue’s basic, yet girly aesthetic. The collection was announced on November 30th and is available on DjerfAvenue.com to buy.

Djerf Avenue has become a popular brand in 2023. With the soft materials and subtle, girly prints, young women have made this brand a fan favorite. Matilda Djerf, founder of Djerf Avenue, created the brand in 2019, with a mission to bring back basic and sleek clothing. The Swedish brand has dedicated its time to making non-seasonal products, with sustainable materials like tencel, that will (hopefully) last years and years of wear. Along with a great mission, the brand has catered to many women of all shapes and sizes through a range of sizes, prints, fabrics, and colors. The brand sells ready-to-wear clothing, swimwear, and accessories like bags, scarves, and scrunchies. Another set of products that made the brand popular is the homeware products, including robes, bedding, towels, and dog accessories to match with your pooch.

The collection is perfect for the holiday season, with a variety of products to feel cozy and beautiful in. The products include long sleeves, shorts, tank tops, and pajama sets in a range of prints to mix and match. The collection is fairly affordable, with prices ranging from $30.00 to $65.00. The brand, and Sofia Richie Grainge have kept in tune with their aesthetic. Both Matilda and Sofia have shown their liking for sweet, coquette aesthetics and utilizing basics in their wardrobe. This inspiration shines through in many of the products that include coquette prints like miniature bows, festive candies, and snowflakes. Along with sweet and delicate prints, the silhouettes are a mix of baggy shirts or pants, and dainty tank tops or shorts. Details like sleek buttons, ruffled hems, and subtle ties allow the products to be used for multiple situations. The collection lets customers use these sets to feel comfortable and have fun with their gift exchanges with friends or cozy up to watch a Christmas movie with a loved one. The collection is perfect for the girls who want to stay stylish and comfortable during the winter season. It can always be a great gift for someone who loves dainty patterns and comfy clothes too.

The collection is available now for purchase at: https://djerfavenue.com/en-us/