This extraordinary affair is set to take place within the exquisite confines of our SOHO showroom from September 7th to 8th. As we inaugurate the fashion week, our mission is to assemble an intimate gathering of fashion connoisseurs and luminaries, amongst whom you stand preeminent, to offer a preview of our forthcoming collections.

The event will feature 6 fashion & jewelry designer brands with unique performance shows, interactive installations, VR/AR, anything you can think of to present their newest collections. The innovation is beyond design products -- experiencing the most distinctive shows/ prestations and our 6 talented designers will tell their brand stories in person and through unparalleled installations and artistically offer the audience the most unique Fashion Week experiences.

Jenny Xiao-Birdie

In the realm of haute couture, we find ourselves entranced by the SS24 “ Birdie”, the brand 's latest creation known as "Birdie," the brainchild of none other than the gifted designer Jenny Xiao. This exquisite collection derives its inspiration from the designer's personal narrative, notably her profound connection to the sport of golf. In golf terminology, a "Birdie" signifies a stroke one under par for a given golf hole, and it is this very notion that breathes life into Jenny Xiao's eponymous brand.

Crafted in the heart of New York City in the year 2023, Jenny Xiao's eponymous label showcases a commitment to sartorial innovation that is truly exceptional. The genesis of this brand occurred during her final year at Parsons, where her talent and vision crystallized into the remarkable entity we now witness. Every creation within the collection is imbued with a sense of archive and experimentation, signifying the brand's commitment to pushing the boundaries of fashion.

Distinctively, as a bespoke golf fashion brand, Jenny Xiao offers a unique narrative. Specializing in mini golf settings, the brand invites visitors to engage intimately with its compelling stories while indulging in the playful world of golf. It's a synthesis of elegance and leisure, where fashion finds its stride on the green, and where each piece tells a tale of craftsmanship and passion.

Pearlls.co

Enter the realm of Pearlls.co, a visionary fusion of fine art and sustainable fashion that redefines the boundaries of sartorial excellence. At its helm stands the gifted designer, Pearl, whose vision transcends traditional fashion paradigms.

Pearl's design philosophy is a harmonious blend of fashion and art, where each piece seamlessly transitions from the hallowed runways to the hallowed halls of a gallery. What sets Pearlls.co apart is the meticulous craftsmanship that goes into every creation. Each genuine leather jacket undergoes a process of thrifting and hand-painting, resulting in a collection where no two pieces are alike. This bespoke approach ensures that each garment carries not only an exclusive design but also a deeply personal message.

To truly accentuate the artistry and dedication behind each piece, Pearl has ingeniously transformed her studio into an immersive art environment. Easels and paintings adorn the space, creating an ambiance reminiscent of an artist's sanctuary. This studio setting allows visitors to witness firsthand the intricate process that breathes life into these extraordinary creations, showcasing the unique blend of craftsmanship and artistic expression that defines Pearlls.co.

Maison de hoe- One by the land, two by the women

Step into the world of Maison de Hoe, an epitome of chic elegance and avant-garde fashion. This New York-based fashion house, founded by the illustrious VV Hanwei Su, stands as a testament to innovation and sustainability in the fashion industry. A distinguished Parsons graduate and a visionary sustainable designer, VV Hanwei Su has etched her name as a true luminary.

Maison de Hoe is more than just a brand; it's a powerful voice representing the confluence of contemporary Chinese grunge culture and the unwavering strength of femininity. Drawing inspiration from a tapestry of cultural references and the edgy ambiance of metropolitan cities, Maison de Hoe creates fashion that transcends boundaries.

At the NYFW Arcadia Presentation Event, designer Hanwei Su demonstrated her unparalleled talent by curating an entire show that exuded the ambiance of a French urban village. With a deft touch, she orchestrated models to seamlessly transition between her latest collection within a vintage closet setting, creating a harmonious blend of past and present. This presentation not only showcased the brand's newest season but also enveloped visitors in the atmosphere of an urban French village, evoking a sense of timeless elegance and chic sophistication. It's an experience that encapsulates the essence of Maison de Hoe—where fashion meets artistry, culture, and unparalleled style.

The Scarab Lab

The enigmatic world of The Scarab Lab unveils a realm where art and fashion converge seamlessly. This experimental line, masterminded by the ingenious American designer Deanna Kennedy, is a captivating tribute to the resourceful lifestyle of the dung beetle. Within The Scarab Lab's repertoire, one discovers a captivating array of found objects, wearable art, sculptures, and meticulously hand-crafted textiles.

Deanna Kennedy's creative journey pays homage to her artisanal practices—a blend of scavenging and crafting with the utmost care, often done with bare hands, and occasionally, barefoot. In this tactile and visceral process, she finds a profound connection not only to the Earth but also to her inner self, forging a remarkable bond between creator and creation.

During her presentation, the visionary designer Deanna Kennedy orchestrated her show as a form of performance art, transforming the entire space into a sustainable workshop. This unique presentation allowed her to showcase the diverse materials she meticulously sourced for her creations, all while engaging in the art of knitting—an exquisite synthesis of fashion, sustainability, and craftsmanship. It's a testament to The Scarab Lab's commitment to pushing the boundaries of fashion, where each piece tells a story that resonates with both the heart and soul.

Amihan New York- Wear the change, be the change

Amihan New York, the epitome of sartorial refinement, invites you to embark on a journey of fashion transformation. Nestled in the heart of New York City, this esteemed slow-fashion label is dedicated to the meticulous curation of a capsule wardrobe, designed exclusively for the discerning feminine figure.

Amihan celebrates not just what she is but also the boundless potential she embodies. The brand's philosophy revolves around empowering individuals to embrace change, to be the change they wish to see in the world of fashion.

During the newest collection presentation, Amihan crafted an ambiance bathed in warm, inviting tones—a chic living room and showroom merged seamlessly. Plush sofas, comforting blankets, and a commanding portrait painting of the visionary designer Nadz greeted visitors. This luxurious setting provided a sanctuary for guests to unwind and revel in the timeless pieces offered by Amihan, all within an atmosphere of pure elegance and sophistication. It's a testament to the brand's commitment to redefining the fashion experience, where every piece exudes a sense of empowerment and timeless allure.

Dopl World- Imagine a place out of time, a universe far beyond the reaches of our owns

Enter Dopl World, and alternate reality uninhibited by the laws of physics, emerging from liminal space in brilliant candescent light. Ethereal and enlightened, the inhabitants of Dopl live in symbiosis with the adornments of their world, blurring the boundaries between wearer and wear.

Dopl's aesthetic ethos draws inspiration from the opulent Rococo period, a time steeped in vintage elegance. The brand's presentation takes cues from the dressing styles of this era, with dancers adorned in Rococo attire encircling a poetic reader. This immersive experience is crafted to transport visitors back in time to a ceremonial celebration reminiscent of a bygone age—a moment when opulence and refinement reigned supreme.

The fusion of Rococo-inspired fashion and artistry within Dopl World offers a glimpse into a realm where the boundaries of time and style merge seamlessly, creating an ambiance that is nothing short of transcendent. It is an embodiment of fashion as an art form, where each piece tells a story that harks back to an era of grandeur and elegance.

Basement- Immersive Arcadia-Sojourn

An AI-Infused Expedition into the Subterranean Secret Garden

Within these hallowed walls, temporal boundaries dissolve, ushering in a new era of experiential artistry.

We invite you to embark upon a journey that seamlessly melds the artistic realm with the technological frontier. 'Sojourn' stands as a testament to the symphony of human ingenuity and artificial intelligence, where the underground secret garden is re-envisioned through the convergence of captivating projections, mellifluous sounds, and innovative AI orchestrations.

Following the trial, visitors can also find an immersive room in the basement, Within these hallowed walls, temporal boundaries dissolve, ushering in a new era of experiential artistry.

We invite you to embark upon a journey that seamlessly melds the artistic realm with the technological frontier. 'Sojourn' stands as a testament to the symphony of human ingenuity and artificial intelligence, where the underground secret garden is re-envisioned through the convergence of captivating projections, mellifluous sounds, and innovative AI orchestrations, also as the seventh fashion brand showcasing art pieces hanging in the mid-air. Amidst Arcadia's vibrant fashion tapestry, DoubleFable emerges as an innovative Chinese brand that delves deep into cultural differences and contemporary zeitgeists. They convey these insights through visually striking identities and prioritize the evolution of structure, silhouette, tailoring, craftsmanship, textiles, and presentation in their designs.Double Fables narrative encapsulates "two stories" or "allegories," representing not only the collaboration between designers Young and Hualei but also the seamless transformation of their visual and fashion languages. This brand serves as a cultural bridge, blending diverse influences, and adding depth to the fashion landscape at the event. DoubleFable, in its unique way, aligns with Arcadia's essence—a celebration of creativity and diversity within the fashion sphere. It exemplifies how innovation, artistry, and diverse perspectives converge to create an immersive and dynamic fashion experience, enriching the event's tapestry of styles.

In the aftermath of the event, we had the privilege of engaging in a conversation with Jiajia Wang, the esteemed creative director and curator behind the remarkable Arcadia presentation. Wang's profound insights provided a glimpse into her motivation and aspirations for orchestrating such a grandiose spectacle.

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We can not wait to see you there！ Let's make it fun!

Creative Director/ Curator: Jiajia.Wang

Public Relations: Dundu.n team dundu.n.international

Audio Visual Installation: reverie_complex

Logo Visual: Yinan Chen

Photography: Zhen Yuan,Ruiyi Yang,Qijia Li

Tearsheets by Paige Schubert, Graphic Design Intern, PhotoBook Magazine