The NOW Is Our New Self-Care Sanctuary
When life gets tough, we could all use a little escape to recoup. While you may not have time to jet set on a lavish vacation, you can have a spa getaway. The NOW is Los Angeles’ hotspot to recharge and reset. With locations from coast to coast, The NOW can be your new oasis. The interiors will make you feel like you’re in a Pinterest board. The furnishing incorporates raw elements and natural materials. “The elements are aligned with nature and form the ultimate Zen environment for optimum relaxation,” describes The NOW. “Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids.”
I had the privilege of visiting The NOW myself at its Brier Creek location in Raleigh, North Carolina. The NOW offers three types of massages: The Now, The Healer, and The Stretch. The Healer massage is a calming, energy balancing massage for the mind, body, and spirit. If you’re an athlete you’ll enjoy The Stretch, a sports inspired massage that reduces recovery time. I got to experience The Now massage, which is The NOW’s signature Swedish inspired table massage, has amazing benefits including rejuvenation, relaxation, stress relief, and decreased anxiety.
As soon as I walked in I could feel the calming energy. I was greeted by the lovely receptionist and sat in the cozy, rustic waiting area until the masseuse was ready. I had the pleasure of Lauren doing my massage, a masseuse who has been in the game for eight years. We talked about the benefits of the massage I was getting before she guided me to the massage area. I felt transported to a luxurious, bohemian destination. With multiple massage areas, the curtains offer both privacy and a feeling of comfort.
Lauren was gentle and calming with every instruction while using the perfect amount of pressure for the massage. I chose herbal heat therapy as my massage enhancement, but The NOW offers several other options like deep tissue, gliding cupping, scalp renewal, and gua sha therapy. The herbal heat packs on my neck and back helped to relieve my muscle tension. My massage was 50-minutes long and was the most relaxing experience from head to toe. You can select your massage to be 25, 50, or 80 minutes long, making the service range from $65 to $150. My body felt lighter, refreshed, and recovered. As I was leaving, Lauren met me with a cup of water and we chatted about my experience.
The customer service at The NOW is enough to make me recommend it to anyone, but the massage is a delightful experience. With affordable pricing and over 50 locations, The NOW believes self-care should be a necessity not a luxury.
Website: https://thenowmassage.com/
Instagram: @thenowmassage
Article by Taylor Houston, Associate Fashion & Beauty Editor, PhotoBook Magazine
Tearsheets by Chenglin Qu, Graphic Design Intern, PhotoBook Magazine
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