This Season's Newest Fashion Campaigns To Check Out!
Campaigns help to show the personality of a brand through creativity, content creation, celebrity collaboration, and many other aspects. Campaigns showcase the mission and direction that a company is taking. Recent campaigns have had the goal of conveying sustainability, community, self confidence, inclusivity, and gender fluidity.
Dion Lee campaign with Grimes used iced tones, clean concepts, and futuristic garments with a medieval twist.
Simon Miller Spring 2022 campaign was full of color and warm tones. It was inspired by the vibrancy of local fruit stands in Central America.
Wales Bonner Spring 2022 campaign used heavy 70s inspiration and brings feelings of nostalgia and appreciation for styles of the past.
BR Athletics x Micaiah Carter Campaign showcases the gender neutral line and shows high versatility of each garment. The photoshoot takes place in an urban environment featuring rich neutral tones.
Indochino Spring 2022 Campaign shows vibrant colors and new, softer materials.
Farfetch Spring 2022 puts Sex and the City icon, Kim Cattrall, as the forefront of the campaign.
Kate Spade Spring 2022 Campaign uses bright florals and beautiful gardens to showcase their new line.
Calvin Klein Spring 2022 Campaign is community focused and features over 120 individuals from all over the world- including Euphoria star, Dominic Fike.
Jordache Spring 2022 Campaign is about body positivity and increasing self confidence. Brook Shields is the face of this campaign.
Kappa Spring 2022 Campaign uses earth tones and organic environments to showcase their new line.
Article by Lola Jarzemsky, Contributor, PhotoBook Magazine
Tearsheets by Alexa Dyer, Graphic Design Coordinator, PhotoBook Magazine