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This Season’s Top Fashion Campaigns

Etro Spring 2023 Campaign photographed by Zhong Lin

Etro Spring 2023 Campaign
Taking inspiration from dreamy Pre-Raphaelites portraits, Etro’s Spring 2023 campaign invites you to indulge in its fantasy. The campaign tells a surreal fairy-tale through models embodying tightrope walkers, fairies, sorceresses and princesses. “Eden of Etropìa” gives us a glimpse into the magical mind of Etro’s new creative director, Marco De Vincenzo.  It focuses on the apple, the fruit of the 2023 collection and a symbol of love, seduction, and eternity. The campaign was photographed by Zhong Lin and featuresmodels Akon Changkou, Iman Kaumann, and Livia Hammar.

Liberty Ross for Burberry photographed by Tyrone Lebon

Burberry 2023 Campaign
Burberry revealed its first campaign with new creative director, Daniel Lee. Showcasing Burberry’s new logo, featuring its iconic 1901 equestrian knight, the campaign pays homage to Burberry’s roots. The campaign was shot by British photographer Tyrone Lebon at iconic London locations, Trafalgar Square and Albert Bridge. It stars a variety of talent: Skepta, Vanessa Redgrave, Shygirl, Flyn Stone, Liberty Ross, Lennon Gallagher, Arlana Weekes, Jun Ji-hyun, and Raheem Sterling.

Yoon Young Bae and Sijia Kang for Blumarine photographed by Petra Collins

Blumarine Spring/Summer 2023 Campaign 
Blumarine describes its latest campaign as “evocative, alluring, both real and dreamlike.” Photographed by Petra Collins, the Spring/Summer 2023 campaign explores the underwater universe. Models Yoon Young Bae and Sijia Kang discover “aquatic” and “sensual” atmospheres.

Alcohol Ayor for Miu Miu photographed by Zoë Ghertner

Miu Miu Spring/Summer 2023 Campaign
Miu Miu’s Spring/Summer campaign continues Miu Miu’s theme of versions and subversions of "uniform.” According to Miu Miu, the Spring/Summer campaign “examines and highlights the role of fashion as a form of continuous self expression that has a deep impact on life enhancing it more and more.” Photographed by Zoë Ghertner, the campaign features Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona. Miu Miu says the talents are “united in their courage and desire to challenge conventions thanks to their distinctive beauty and their unique style.”

Irina Shayk for Marc Jacobs photographed by Tyrone Lebon

Marc Jacobs Spring 2023 Campaign 
Marc Jacobs Spring 2023 campaign stars models Irina Shayk and Kendall Jenner. Photographed by Tyrone Lebon in Los Angeles, the campaign emphasizes Marc Jacobs’ bags and accessories. Irina Shayk and Kendall Jenner sport a sleek, natural look with wet, slicked-back hair and minimal clothing and makeup.

Kaia Gerber for Alaïa photographed by Tyrone Lebon

Alaïa Spring 2023 Campaign 
Kaia Gerber stars in Alaïa’s Spring 2023 campaign. The campaign was photographed by Tyrone Lebon in Los Angeles on the roof of artist Sterling Ruby’s studio. Kaia Gerber models a variety of designs, including the same look she wore to the Academy Museum Gala last October. The aesthetic and styling of the shoot resembles the 90s glamour of Kaia Gerber’s mother, Cindy Crawford.

Kendall Jenner for Proenza Schouler photographed by Davit Giorgadze

Proenza Schouler Spring/Summer 2023 Campaign 
Photographed by Davit Giorgadze, Proenza Schouler’s Spring/Summer 2023 Campaign combines Lazaro Hernandez’ Latin heritage with Jack McCollough’s American experience. The campaign, styled by Camilla Nickerson, features musician Arca as well as models Kendall Jenner and Selena Forrest. The campaign also introduces Proenza Schouler’s new Bar bag.

Emily Ratajkowski for Versace photographed by Mert & Marcus

Versace Spring/Summer 2023 Campaign
Versace’s Spring/Summer 2023 campaign stars Emily Ratajkowski photographed by the iconic duo, Mert Alas & Marcus Piggott. Emily Ratajkowski models pieces from the collection while  highlighting the Crystal Repeat and Greca Goddess bags. Much like the collection, the photographs feature dark tones with a vibrant pop of purple.

Article by Taylor Houston, Assistant Fashion & Beauty Editor, PhotoBook Magazine
Tearsheets by Alexa Dyer, Graphic Design Coordinator, PhotoBook Magazine

RELATED STORIES
Style WatchAlison HernonMarch 18, 2023#fashion, #Spring, #campaigns, #Etro, #Eden of Etropia, #Marco De Vincenzo, #Burberry, #logo, #Daniel Lee, #Blumarine, #Petra Collins, #Tyrone Lebon, #Miu Miu, #Zoë Ghertner, #uniform, #Marc Jacobs, #Alaïa, #Kaia Gerber, #Irina Shayk, #Alcohol Ayor, #Yoon Young Bae, #Sijia Kang, #Liberty Ross, #Versace, #Emily Ratajkowski, #Mert & Mercus, #Kendal Jenner, #Proenza Schouler, #Davit Giorgadze
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