Calling all angels, the Victoria’s Secret fashion show is back and better than ever. The lingerie brand has dominated the “intimates” industry for years and has brought back the iconic fashion show. With the trademark “angels”, we look forward to seeing the show back on the runway. Announced through Victoria’s Secret’s social media and created anticipation for the big day thus far. the Victoria Secret’s show has not been on the runway since 2018, but it's returning.

The Instagram post featured supermodels, Tyra Banks and Gigi Hadid receiving invitations to the Victoria’s Secret fashion show. Another social media post came from Tyra Bank’s Instagram featuring her hand-delivering invitations to other models who will walk in the show. Along with the promotion of the show came the date and location of the show, so mark your calendar for October 15th, 2024, where the show will be held in New York City.

@tyrabanks, Instagram

@victoriassecret, Instagram

@victoriassecret, Instagram

Some information on the anticipated show comes from Victoria’s Secret Insider, featuring information on dates and times, as well as the models and performances featured in the runway show. Some models who will return are Gigi Hadid, Tyra Banks, Candice Swaneopel, Paloma Elsesser, Taylor Hill, and others. The performers who will share the runway with the angels will be Cher, Lisa, and Tyla so with an all-women lineup it’s sure to be spectacular.

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One aspect of Victoria’s Secret brand is that it has changed over the years. After a rebranding in around 2021, it has become a brand of inclusivity and acceptance of all body types; it didn’t share that message before. While the older aesthetic and messages of beauty of the brand are nostalgic, Victoria’s Secret changed things for the present world. Along with the rebranding of the company, it rebranded the show as well. This is a huge milestone for the Victoria’s Secret family, where the runway show is run and produced entirely by a team of women. It’s crazy that a women focused brand is just starting to highlight all women, right?

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During the announcement for the show, a rep for Victoria’s Secret stated, "The 2024 Victoria’s Secret Fashion Show will deliver precisely what our customers have been asking for—the glamor, runway, fashion, fun, wings, entertainment—all through a powerful, modern lens reflecting who we are today." Hearing that the show contains a new message of girl power and the new “modern woman” is creating anticipation for the show. This show is truly going to push Victoria’s Secret into its comeback era and bring a new light onto the company. With iconic performers, intricate “intimates” designs, and legendary models of all shapes and sizes, it’s sure to be an amazing show.

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If you are eager to hear more about the fashion show or just want to see if your favorite singer or model will be on the runway, you can get more information at: Victoria’s Secret Insider, which also includes behind-the-scenes clips about the creation of the show and insight on the design that will be worn on the runway.

Article by Gabrielle Ramos, Contributor, PhotoBook Magazine
Tearsheets by Jung Chou, Graphic Design Intern, PhotoBook Magazine

Victoria’s Secret Announced Their Return to the Runway After Six Years – And We Cannot Wait to See the New Angels