LOEWE X On Collaboration Drop Features New Fall Shade

Available both online and in stores on October 10, the newest collaboration between luxurious Spanish fashion brand LOEWE and Switzerland-founded sportswear brand On is not one to miss. Their Cloudtilt sneaker features silver logo details, a knit mesh sock upper, and speed laces, combining athleticism with a high-end feel. Making use of CloudTecÒ Phase midsole technology, the co-designed sneaker boasts a cushioned, ultra-light, high-rebound sole to optimize comfort while wearing. 

Together, the brands have crafted an array of striking new colors for the 2024 autumn season, including orange, dark sand, and cherry (available in women’s sizing only), joining the preexisting lineup of sand, all white, all black, lime green, and khaki green, the latter of which was previously a mens-only colorway. These new additions provide the opportunity to make a statement, giving an otherwise neutral outfit a shocking pop of color.

Take a peek at the eye-catching Cloudtilt here:

Article by Logan Dutra, Contributor, PhotoBook Magazine
Tearsheets by Daniel López, Art Director, PhotoBook Magazine
*All images courtesy of LOEWE

Alison Hernon#LOEWE, #Spain, #Switzerland, #On, #sneaker, #collaboration, #Cloudtilt