Daniel Silverstein, Creator of Zero Waste Daniel

Daniel Silverstein is the creator and designer behind the brand Zero Waste Daniel. Sustainability is at the forefront of each piece with the motivation of having zero waste. With landfills all over the world piling up with both new and worn clothes, Daniel has set his mind on limiting this result in fashion. His designs are intelligent, creative, and unique. Best of all, they are changing the world.

When did you first realize the importance of sustainability?
I first realized the importance of sustainability when I was in design school. We were taught to create beautiful things, but no one talked about the waste that was produced in the process. I knew there had to be a better way. The more I learned, the more I realized that fashion’s footprint is enormous, and I couldn’t ignore it.

Did you do any research on the subject and what was the most shocking fact about fashion and sustainability that you found?
Absolutely. I started digging into the environmental impacts of fashion, and one of the most shocking facts I discovered was that about 20-30% of fabric is wasted during the production of garments. This waste typically goes straight to the landfill, which is just unacceptable to me. The scale of the problem really motivated me to act and find ways to reduce and reuse every possible scrap.

What is a small act someone can do to make an impact?
A small act that can have a big impact is simply wearing what you already own for longer. The fashion industry moves at a fast pace, but slowing down and making thoughtful decisions about your wardrobe can change everything. You can also look for ways to upcycle or repurpose items instead of throwing them away—give them a new life.

How did you get into fashion and what do you love most about it?
I’ve always loved making things with my hands. I started sewing when I was a kid, and that interest grew into a career in fashion design. What I love most about fashion is the ability to tell stories through what we wear. Clothes have the power to transform how we feel and how we present ourselves to the world.

Joshua Holden and Mr. Nicholas, *The Canary and The Ugly Duckling*

Do you have a personal fashion hero?
I’ve always admired Bob Mackie. His work is iconic—he’s dressed everyone from Cher to Diana Ross—and he’s been able to create these extravagant, show-stopping looks that are as much about art as they are about fashion. I love that he wasn’t afraid to push boundaries and create pieces that were bold, glamorous, and unforgettable.

Do you find the task of making a zero-waste design difficult, and how do you translate traditional design to zero-waste design?
It’s definitely a challenge, but it’s a challenge I love. Traditional design methods are linear and often wasteful, so I had to reimagine the whole process. Zero-waste design is like putting together a puzzle—every scrap of fabric has a purpose, and I see each project as an opportunity to create something from what others might discard. It’s a different mindset, but one that forces you to be more creative.

You have said that theater inspires you. What captivates you the most about it?
I’m captivated by the storytelling and the sense of transformation in theater. Each costume, each scene, contributes to this incredible world-building. There’s also a huge overlap with what I do—using fabric to create character, mood, and expression. In my own designs, I love creating pieces that feel like they belong in a story, and theater is a constant source of inspiration.

What do you admire most about your work?
That’s a funny question! I feel a little bit of imposter syndrome admiring my own work. Objectively, I think it’s admirable if anyone is able to stay true to their values while creating something people can connect with. Zero Waste Daniel isn’t just about clothes—it’s about showing that fashion can be fun, expressive, and sustainable at the same time. I’m proud that we’re making a positive impact on the environment while offering people something they’re excited to wear.

Have you seen any changes since the start of your journey in the industry?
Yes, I’ve seen real progress. When I first started, sustainability wasn’t widely discussed in fashion, and now it’s a driving force for so many designers. I also feel like I’ve been able to be a bit of a trendsetter for the industry, showing that zero-waste fashion is not only possible but can be desirable, stylish, and accessible. It’s amazing to see more brands adopting sustainable practices and thinking about how to reduce waste in their designs.

What is your end goal?
My end goal is for my brand to be a household name. Slowly building a brand with integrity and the goal of longevity so that Zero Waste Daniel becomes synonymous with sustainability in fashion, forming a trust with consumers that we will do what we say. I see Zero Waste Daniel ushering in new generations of fashion designers that put the customer and the planets need before financial gain. I want to create a circular fashion system—where nothing is wasted, everything has a purpose, and we value the resources we use. Ultimately, I’d love to see the industry fully embrace zero-waste practices and inspire others to do the same.

How do you want people to feel when they wear your clothes?
I specialize in best-night-of-your-life clothing. I always tell people don’t wear Zero Waste Daniel if you don’t want compliments and attention. Of course, we do make some more understated designs, but even our basic black crewneck sweatshirt is exciting! There’s something about these pieces, people gravitate towards them they spark conversations, and I love that these conversations often start with a compliment and end with uncovering shared values or a deeper connection to the world. I’m a big energy person and I believe that our customers can feel the love that is put into our garments. It’s like eating your favorite comfort food, you can taste the love.

Article by Seana Watson, Contributor, PhotoBook Magazine
Tearsheets by Robin Chou, Graphic Design Intern, PhotoBook Magazine

Zero Waste Daniel Practicing Sustainability