Sprayground Takes Center Stage at NYFW, The Collection of Dreams Spring 2024
The World's Most Influential Streetwear Superbrand Celebrated Its 13th Anniversary With An Extravagant Runway To Showcase “The Collection of Dreams Spring 2024," Designed By Celebrity Designer David BenDavid
New York, NY. September 8, 2023: Last night, the world's most influential streetwear and travel fashion brand, Sprayground, redefined the rules of fashion at New York Fashion Week (NYFW) with an awe-inspiring showcase of style, creativity, and innovation. In a historic first, Sprayground presented an extraordinary runway show featuring a collection of 50 meticulously crafted outfits that encapsulate the brand's distinctive aesthetic and its commitment to pushing the boundaries of fashion.
Introducing "THE COLLECTION OF DREAMS SPRING 2024," this enchanting creation emerges as a symphonic ode to the brand's worldwide resonance, embodying the pinnacle of haute couture craftsmanship that effortlessly transcends the ordinary, establishing travel fashion as an expanse of limitless innovation, personal expression, and daring ingenuity. This unequivocal masterpiece stands as a testament to Sprayground's unwavering dedication to reshaping norms and scripting the story of pioneering trailblazers. Each piece is meticulously crafted, a resounding proclamation that defies conventions and ushers in a new era of thought-provoking fashion. Celebrity guests included Maino, Sammis Reyes, Mayce, Steph G, Jason Cameron, Dj Drewski Sukihana, Armon Warren, Zachary Larson and Shane Appell, who all dazzled on the front row.
Sprayground's journey as a pioneer in the world of travel fashion is marked by its iconic designs that have gained global recognition. Founded by the celebrity designer David BenDavid (DBD), the brand emerged as a dynamic force, irrevocably altering the landscape with its debut backpack "Hello My Name Is", a cornerstone that evolved over 13 years to signify not just individuality and innovation but a revolution in self-expression. This NYFW affair is not only a celebration of Sprayground's existing legacy but an unrelenting march to establish itself as the paragon of forward-facing designs.
"Our NYFW runway show is a reflection of our commitment to redefining travel fashion through innovative design and unwavering creativity. It's a celebration of our legacy and the limitless possibilities we bring to our fans around the globe” said David BenDavid, founder and chief creative director, Sprayground.
The show took place on September 7, 2023 at the world-class restaurant Verōnika inside Manhattan's Fotografiska museum. For more updates make sure to visit www.sprayground.com and follow @Sprayground on Instagram.
About Sprayground
Our passion is to bring thought-provoking, innovative and dynamic accessories and backpacks that are easily identifiable but difficult to recreate in the global marketplace. Our mission is to be the top global backpack and accessories company. expressing rebellion. individuality and creativity are the foundations of Sprayground and of our customer base. Overlaying those foundations with qualities of excellence, style and an emphasis on being the innovator for the next wave of design is what we do & who we are. Today, Sprayground has evolved into a global brand that has high brand awareness. dedicated fans. and a fanbase that will go to extreme measures to get their hands on our highly sought after limited designs.Sprayground strives to keep pushing the envelope of creativity. Sprayground is focused on creating, designing and selling rebellious, edgy. and innovative trendsetting products to the streetwear fashion and lifestyle market.
Instagram: @sprayground
Tearsheets by Paige Schubert, Graphic Design Intern, PhotoBook Magazine
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