Spring Beauty Launches: Rare Beauty
Rare Beauty has taken over the beauty industry and our TikTok feeds since launching in 2020. The makeup brand, founded by Selena Gomez, is highly adored for its innovative formulas and aesthetically-pleasing packaging. The Soft Pinch Liquid Blush and Positive Light Liquid Luminizer are some of the brand’s most popular products that consistently sell out over and over again. However, Rare Beauty recently launched its spring collection, which might give us some new beauty favorites.
Positive Light Under Eye Brightener, $24
A lightweight liquid under eye brightener that reduces the appearance of dark circles. It offers sheer to medium coverage for a no-makeup makeup look. It’s made with White Peony and Vitamin E to hydrate the skin. “I created this because I needed a quick and easy way to brighten my under eyes and look refreshed, especially on no-makeup days. If you’re only putting on one thing, this should be it,” says Gomez on rarebeauty.com. This product comes in six shades: Light, Light Medium, Medium Tan, Medium Deep, and Deep.
Positive Light Silky Touch Highlighter, $25
The Positive Light Silky Touch Highlighter is a silky, lightweight powder highlighter with the glow of a liquid highlighter. It melts into the skin for a natural-looking, glass-like sheen. The best part? It’s transfer-proof, smudge-proof, and water-resistant! This highlighter comes in four shades: Enlighten (cool champagne), Exhilarate (champagne gold), Flaunt (true gold), and Mesmerize (rose bronze).
Positive Light Precision Highlighter Brush, $18
A tapered precision brush designed to apply the Positive Light Silky Touch Highlighter easily. It’s made with soft, synthetic bristles. “It’s small enough that it gives me full control of where I highlight, but fluffy enough to make blending easy,” says Gomez on rarebeauty.com.
Hydrating Under Eye Patches, $4 to $25
Selena Gomez says the Hydrating Under Eye Patches are a must for when she wants to look well-rested. These cooling hydrogel patches are made to hydrate, smooth, and refresh the under eyes before applying makeup. They are available to purchase as one pair or as a pack of 8 pairs.
Sincerely Me Mini Eye Essentials, $25
A limited-edition set featuring everyday eye makeup essentials from Rare Beauty including the Discovery Eyeshadow Mini Palette and Perfect Strokes Universal Volumizing Mascara Mini.
Article by Taylor Houston, Assistant Fashion & Beauty Editor, PhotoBook Magazine
Tearsheets by Alexa Dyer, Graphic Design Coordinator, PhotoBook Magazine
*All photos are courtesy of Rare Beauty
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