ERDEM Unveils the Divine Feminine In Their Pre-Fall 25 Collection
Courtesy of ERDEM
Fixated on a dynamic balance between craftsmanship and storytelling, ERDEM is a fashion brand founded by Erdem Moralioglu. Collections unveil stories of heroine-like female figures, showcasing a representation of empowerment. ERDEM focuses on intense visual storytelling to exuberate the beauty and power of femininity.
Courtesy of ERDEM
The ERDEM collections have been featured in remarkable locations, such as The British Museum, White Cube, The National Portrait Gallery, Sadler’s Wells, The Metropolitan Museum of Art, The Victoria & Albert Museum in London, and more.
Courtesy of ERDEM
ERDEM has been recognized globally, especially by the inaugural British Fashion Council in 2010, Vogue Designer Fashion Fund Award, and the BFC Womenswear Designer of the Year in 2014.
Courtesy of ERDEM
In their Pre-Fall 2025 Collection, ERDEM makes its first collaboration debut with British contemporary artist Kaye Donachie. Kaye’s works are involved with the utilization of painted brush strokes. For ERDEM, the collection pieces intertwine Kaye’s brush strokes with designer Erdem’s handwriting.
Courtesy of ERDEM
Kaye’s hand-drawn motifs have threaded through intertwining the techniques of overprinting and hand embroidery. She places an emphasis on silhouettes with structure and volume, further converging the usage of modernized fashion trends.
Courtesy of ERDEM
The ultimate fulfillment of an artistic threshold between creativity, design, and fashion is divine through the ERDEM Pre-Fall 2025 Collection.
Article by Anna Yim, Contributor, PhotoBook Magazine
Tearsheets by Robin Chou, Graphic Design Intern, PhotoBook Magazine
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