The Imaginative World of CHANEL and Metiers D’Art
Image courtesy of Chanel
On the ethereal West Lake of Hangzhou, China, CHANEL will host their 2024/25 Métiers d’art show. Taking place on December 3, 2024, at 2:00 PM Central European Standard Time, the show will be featured on the CHANEL platforms. Honing onto the brand’s heritage and legacy, Gabrielle Chanel’s 31 rue Cambon apartment held an art piece: a nineteenth century Coromandel lacquer screen. The art piece was the site of West Lake, further inspiring the location for the CHANEL 2024/25 Métiers d’art show.
The art piece sparked director Wim Wenders to converge the Paris and Hangzhou sceneries through a short film. Featuring CHANEL brand ambassador Tilda Swinton, the short film will showcase a threshold between an imaginative yet realistic escape into the world.
Immerse into the CHANEL Métiers d’art show world through the film on November 30, 2024, and the show itself on December 3, 2024.
Article by Anna Yim, Contributor, PhotoBook Magazine
Tearsheets by Robin Chou, Graphic Design Intern, PhotoBook Magazine
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